Why create a Real Estate Website?

1. Lead Capture

2. What is an Internet lead?

3. Mindset

4. Online Buyers

Internet Mythunderstandings

1. Myth One: I’m not a techie

2. Myth Two: I don’t need a website

3. Myth Three: If they need information they can just call me

4. Myth Four: Websites are too expensive

5. Myth Five: I can’t compete on the Internet

6. Myth Six: Internet leads aren’t good ones

The Internet Economic Model

1. Website Conversion Study

2. Buyers vs. Sellers on the Internet

3. “Your” Economic model

4. Three opportunities of the model

Internet Lead Generation Model

1. Branding

2. Calls to action

3. Compelling domain name

4. Content

   1. Buyers

   2. Sellers

Tools your Website needs to Succeed

1. Buyer tools

   1. IDX

      1. IDX property form

      2. IDX Map searching

   2. KWLS

   3. BINS

   4. Search Saver

   5. Featured property forms

2. Seller tools

   1. Home value request

   2. Enhanced featured properties

Getting Started on your Website

1. Template

2. Custom

3. Target marketing – Main, Seller, Buyer, Niche, Stealth

Marketing your Website

1. Offline

   1. Yard signs

   2. Flyers

   3. Print Ads

   4. Direct mail

   5. Promotional items

2. Search Engines

   1. Pay per clicks

      1. 5 steps

   2. Organic

      1. Key word density

      2. Alt tags

      3. Meta descriptions

The Three C’s of Follow-up

1. Lead Capture

   1. Six lead capture opportunities

2. Lead Cultivate

   1. Three philosophies of lead cultivation

3. Lead Conversion

   1. Scripts

Internet Budget Model

1. Design of the model

2. Tracking ROI

3. Four budget categories

Integrating Internet Accounts into your Budget

1. Set up

2. Maintenance

3. Lead Generation

4. Salaries

Hiring for your Website

1. Lead Coordinator

   1. Duties

2. Webmaster

   1. Outsourced vs. In-house

   2. Duties

Putting it all together

1. Summary